THE SHARED LEAD INDUSTRY TRAP
TIRED OF CHASING
TYRE-KICKERS?
Traditional lead agencies sell the exact same contact details to several different contractors across the region. You end up in a frantic race to the bottom, quoting against cowboys and wasting diesel driving to non-decision makers.
Multiple Contractors Racing For 1 Lead: Prospects get bombarded with calls and tune out before you can demonstrate value.
Wrong Postcodes & Unqualified Renters: Wasted site visits for people who do not own the property or reside outside your patch.
Price Shoppers & Cheap Quotes: Enquiries hunting for bargain-basement day rates rather than professional trade expertise.
GORILLA LEAD FILTER
Homeowner with confirmed project scope, verified address in your operational patch, awaiting your assessment survey.
ENGINEERED ACQUISITION PROCESS
THE GORILLA
PIPELINE
Three stages between a homeowner seeing your advert and a confirmed appointment in your diary. We handle all three.
STAGE 01 // TERRITORY MAPPING
AREA MATCHING & CONTROL
We advertise only in the postcode areas you cover, matched to how far your team is willing to travel. Every appointment is somewhere you'd actually want to go
Targeted UK postcode geo-fencing
Matched to the areas you want to work in
No wasted leads on jobs outside your patch
STAGE 02 // HARD QUALIFICATION
JOB QUALITY FILTER
Every enquiry is contacted within minutes, not hours, using AI-assisted qualification backed up by us. We check they own the property, it's a genuine project rather than a price check, it's in your patch, and whoever's decision it is will be there.
Homeownership confirmed on the call
Job type and scale matched to your minimum
Decision-maker presence confirmed
STAGE 03 // CALENDAR SYNC
DIRECT CRM INTEGRATION
Qualified appointments land straight on your team's schedule, with the homeowner's details and everything we learned on the qualification call already attached.
Direct 2-way sync into your CRM or Google Calendar
Full enquiry notes passed across with the booking
Automated homeowner SMS appointment reminders
Twenty minutes on the phone. We'll tell you straight if it's not a fit..
LIVE PIPELINE VERIFICATION
What your diary looks like
This is what a week looks like when the qualifying happens before the booking, not after. An illustrative example — your jobs, postcodes and volume will depend on your trade and your area.
SOLAR & BATTERY
Screened for: suitable roof, genuine intent
Roof pitch, shading orientation, EPC rating, and electricity spend filtered in advance. Surveys dispatched only to eligible, high-yield domestic and commercial sites.
WINDOWS & DOORS
Screened for: multi-window and full-house jobs
Homeowner identity verified and job size checked before the slot is booked. No social media price-checkers.
ROOFING & CONVERSIONS
Screened for: full re-roofs and conversions
Targeted strictly to full re-roofs, slate replacements, and warm-roof conversions. Urgent leak repairs and patch jobs are screened out at the gateway.
Heating & COOLING
Screened for: full system replacements and new installs
Property type, current system and homeowner status checked before the slot is booked. Breakdown call-outs, landlord service contracts and repair jobs are screened out.
One contractor per trade in your core postcodes.
TRANSPARENCY & UNIT ECONOMICS
QUALITY OVER
QUANTITY
Cheap leads aren't cheap. You pay for them twice — once to buy them, and again in the hours your team spends chasing people who were never going to buy.
THE STATUS QUO
THE LEAD LIST TRAP
You buy '100 leads' for £15 to £30 each. It looks cheap on paper until your surveyors start calling.
Shared with several rival contractors at the same time
Renters, non-decision-makers and price-checkers mixed in with the real jobs
Hours of phone tag with numbers that don't answer
Race to the bottom on price when you finally reach someone
No way to plan — a fortnight flat out, then a fortnight of nothing
PRE-QUALIFIED SYSTEM
THE GORILLA ENGINE
That saw £242 of advertising, £15,800 of sales — for one Midlands installer earlier this year.
Yours alone: every enquiry your campaign produces goes to you and nobody else
Pre-qualified: ownership, job type and timescale checked before you're booked in
Direct calendar injection: survey slots placed straight into your sales diary
Contacted within minutes, not days — while they're still interested
Reconfirmed the day before, so you're not driving out to an empty house
Next Step
Lets have a Look
We'll ask what an average job is worth to you, how many quotes you can get to in a week, and where the work comes from now. If we don't think it stacks up for your business, we'll say so on the call rather than take your money and find out later.
One contractor per trade in your core postcodes
You'll need capacity for more appointments each week
Pick a time that suits you
Notice: Only taking on 2 new contractors to work with this month.
Pre-qualified survey and quote appointments for owner-led UK home improvement firms — windows, solar, roofing and heating. Booked straight into your calendar, matched to the jobs and areas you actually want.
UK ICO REGISTERED : | GDPR Compliant Data Infrastructure
UK HEADQUARTERS
Gorilla Leads Ltd
Office 1, Izabella House
24-26
Regent Place
Birmingham
B1 3NJ
Operating network
© 2026 Gorilla Leads Ltd. Registered in England & Wales (Company No. 17293583). All rights reserved. Built strictly for professional UK trade contractors.